Teleconversation with: TimSanders

The Top Questions

How would you start the 'Going Green' conversation in a work environment where increasing profits is our #1 priority?

How do you define 'social reputation'?

What are the key contributors today to a Brand's reputation?

During your research, what are some of the best practices of the most 'Responsible' companies?

Bill Gates or Steve Jobs - who's Greener?

The Top Questions

How would you teach the likability traits within an organization?

You mention that realness is one of the key likability factors, how do discover that in a person you're interviewing for the first time?

How has the new 'facebook' generation helped you enhance your marketing efforts?

What are the more innovative business models that you're seeing where making a difference is as important as profits?

You say that a 'mindful customer is the enemy of a thoughtless business'- what is driving this conscious marketplace?