Teleconversation with: SteveCone

The Top Questions

When you talk about what is wrong in marketing today what are the top 3 points in your list?

How is the Internet changing the world of advertizing? Are all those prime time ratings being replaced by PPC?

Are there any scientific studies behind why our brains are so receptive to taglines or slogans?

Just like tag lines make a difference, what are your thoughts behind the 'name' of an organization? Do names like 'yahoo', 'google', 'squidoo' etc. make any difference? What is your take on the name 'learn from my life'?

What is it with the presidential candidate with best slogan winning the election? Does this mean that before launching any campaign all aspiring candidates must invest in getting the best slogan up?

The Top Questions

How has direct marketing changed in recent years (10) and how has it stayed the same?


Where should I be spending my marketing dollars to get the most for my money? It seems the internet but is that just too crowded too?


When I travel outside the U.S., I am constantly struck by ill feelings towards our country. What would you suggest we need to do to fix that?


What one marketing lesson would you tell my kid who just opened her first lemonade stand?


I was recently at a conference where some big icon said marketing is only needed when you have a poorly conceived product. What do you think?