Teleconversation with: SteveChazin

The Top Questions

What's your most memorable moment at Apple with Steve Jobs?

Can you give us a glimpse of the process that apple uses to design a marketing campaign?

What are the most important lessons that you learned at Apple that you use today?

A lot of marketers talk about 'not selling products', yet it's very difficult to pull off...Can you help us see how apple did that with a specific example?

What can a small business learn and begin to implement immediately from Apple?

The Top Questions

Can you tell us about the culture inside Apple?


Steve Jobs feels strongly that focus groups don't produce great results because a lot of time -'...people don't know what they want until you show it to them" - in your opinion, can you structure focus group discussions to produce relevant information?


If you are the first to market with a new technology or product, what approach would you take?


Steve Jobs once said that it is a lot harder to create a great product than it is to figure out how to make money with it, what's your opinion?


Can you talk about the top 5-8 "go-to- market" strategies that Apple used to promote the iPhone and share what did/did not work?