Teleconversation with: SteveChazin

The Top Questions

What's your most memorable moment at Apple with Steve Jobs?

Can you give us a glimpse of the process that apple uses to design a marketing campaign?

What are the most important lessons that you learned at Apple that you use today?

A lot of marketers talk about 'not selling products', yet it's very difficult to pull off...Can you help us see how apple did that with a specific example?

What can a small business learn and begin to implement immediately from Apple?

The Top Questions

Can you tell us about the culture inside Apple?


Steve Jobs once said that it is a lot harder to create a great product than it is to figure out how to make money with it, what's your opinion?


If you are the first to market with a new technology or product, what approach would you take?


Steve Jobs feels strongly that focus groups don't produce great results because a lot of time -'...people don't know what they want until you show it to them" - in your opinion, can you structure focus group discussions to produce relevant information?


Can you talk about the top 5-8 "go-to- market" strategies that Apple used to promote the iPhone and share what did/did not work?