Teleconversation with: SarahMillerCaldicott

The Top Questions

Everyone talks about adding value, what make Edison's methods any different than we see today?

I followed your advice of maintaining a notebook of insights, yet I rarely refer to it. What lessons can I learn From Edison on how he used that as a tool to drive his innovation process?

What role do you see customers playing in the innovation process?

What, from your perspective, will be the greatest marketing innovations of the next five years?

What are some examples of corporate cultures who are innovating and creating successful work groups?

The Top Questions

What lessons did your research reveal about how Edison handled failure in the innovation process?


What do you see the role of a leader in driving the innovative process? can you provide some examples?


If we're a consulting firm looking to challenge the status quo within our own firm, where would you suggest that we start and how do we make it engaging for our team?


What are the top 3 most common challenges you see organizations face when they decide to reform or in some cases create an innovation culture?


What advice do you have on hiring innovative minded individuals?