About Paul Gillin
Paul Gillin is a research fellow and a member of the advisory board of the Society for New Communications Research. He also chairs the social media cluster of the Massachusetts Technology Leadership Council. He writes the social media column for BtoB magazine and Ziff-Davis Enterprise.
Paul is the author of the book: The New Influencers, which is about the changes in markets being driven by the new breed of online publishers (bloggers and podcasters). His book (The New Influencers) was awarded a silver medal in the business category by Foreword magazine and earned good reviews from The Wall Street Journal, The San Jose Mercury News and the BBC.
Journalism is Paul's passion, and that reflects in his writing for his blog: Newspaper Death Watch. Paul has also written for many publications, including The New York Times, Advertising Age and the San Jose Mercury News.
Paul is a veteran journalist who's always been fascinated by the leading edge of technology innovation. He was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of Computerworld.
Paul specializes in advising business-to-business marketers on strategies to optimize their use of social media and online channels, to reach buyers cost-effectively. Paul is an accomplished speaker and media spokesman. He has keynoted more than a dozen technology conferences, including annual user group meetings for IBM, Oracle, Cognos, Business Objects and J.D. Edwards.
To get content-based marketing on track, Paul offers a range of services, including: Researching markets and customers; Selecting content for an IT audience; Creating blogs, podcasts and other forms of Web 2.0 online presence; and Designing and staging live events. He also helps in crafting online and broadcast strategies through: Public relations consulting for online media, Media training, Training and coaching writers and editors.
Paul's ability to simplify complex concepts and make technology trends understandable has made him a favorite source for journalists. He has been widely quoted in newspapers and on the airwaves, including appearances on CNN, PBS, Fox News and MSNBC.
Paul Gillin's Books
The New Influencers A Marketer's Guide to the New Social Media
Secrets of Social Media Marketing How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
