About Lois Kelly
Lois Kelly is a partner at Beeline Labs, a strategic communications consulting firm specializing in branding. She was Senior Vice President of The Weber Group, one of the largest PR firms in the world.
Lois is a fresh and an inspiring voice in Marketing. Her message is as simple as it is profound-create meaning not buzz-Her inspiration has guided companies such as HP and FedEx to create a point of view that sets their organizations apart in meaningful ways .
Her Book "Beyond buzz" The Next generation of Word of Mouth Marketing, was awarded the gold metal in the 2008 Axiom Business Books Award for the best marketing/advertising book.
Her articles have appeared in USA Today, The Wall Street Journal, Brand Week, Advertising Age, and others. Her non-profit work includes the likes of being officer/trustee of Trinity Rep Theater. And one of her favorite slogans is-Communications can change the world.
Her personal blog can be found at http://blog.foghound.com/
Books
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
How to craft messages that will truly resonate and spark conversation.
