Teleconversation with: LisaWitter

The Top Questions

Do you think it was a mistake for Obama not to choose a woman running mate or can you just as effectively reach women having the ticket be two males?

What can we do to guide our daughters as they move into the business world? What should we be teaching our sons so when they get into business they are someone who will understand the importance women have in the market?

You talk about connecting women as critical; do you see social networks as the real kind of connection that women need or do women see these as artificial?

From your experience, are there the same inequalities of women in leadership in the social/non-profit sector as in private business. If not, what can private industry learn from the social sector?

What advice would you give to an entrepreneur about building a marketing campaign to gain awareness about my company that is specifically targeted to women's health?

The Top Questions

Why do you think that marketers, for the most part, have it all wrong in how to market to women?


Do you believe that companies have the responsibility to help change the world? If so, do women play a different role in helping those companies to make change than men do?


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