About Dan Ariely
Dan Ariely’s immersive introduction to irrationality took place many years ago while overcoming injuries sustained in an explosion. The range of treatments in the burn department, and particularly the daily “bath” made him face a variety of irrational behaviors that were immensely painful and persistent.
Upon leaving the hospital, Ariely wanted to understand how to better deliver painful and unavoidable treatments to patients so he began conducting research in this area.
Ariely became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns.
Predictably Irrational takes research findings in behavioral economics and describes them in non academic terms so that more people will learn about this type of research, discover the excitement of this field, and possibly use some of the insights to enrich their own lives.
Books
Predictably Irrational
The Hidden Forces That Shape Our Decisions
In the News
- Fox News : Economic Stimulus Rebate: More a 'How' Than a 'How Much' Question
- Newsweek : Articles by Dan Ariely
- New York Times : The Advantages of Closing a Few Doors
- MSNBC : Pricey pills work better even when they're fake
- Huffington Post : Obama And Online Dating [written by Dan Ariely]
- Huffington Post : The Fallacy of Supply and Demand [written by Dan Ariely]
